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April Alen Abion https://aprilcopywriter.com Direct Response Copywriter For Natural Health and Supplements Mon, 02 Dec 2024 09:25:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.13 Why Are Clinical Trials Important In Writing Supplement Copy? https://aprilcopywriter.com/clinical-trials-for-supplement-copy/ https://aprilcopywriter.com/clinical-trials-for-supplement-copy/#respond Wed, 22 Apr 2020 03:22:21 +0000 https://aprilcopywriter.com/?p=475 The answer is simple: to build trust.  You see, the supplement space is a saturated market. And with over 29,000 different dietary supplements available to consumers and an average of 1,000 new products being introduced annually according to the FDA, using credibility in your supplement copy matters.  However, not all credibility is equally important.  According [...]

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]]> https://aprilcopywriter.com/clinical-trials-for-supplement-copy/feed/ 0 How To Build Trust And Credibility On Your Supplement Copy (A Lesson From A Jeepney Ride) https://aprilcopywriter.com/how-to-build-trust-and-credibility-on-your-supplement-copy/ https://aprilcopywriter.com/how-to-build-trust-and-credibility-on-your-supplement-copy/#comments Thu, 16 Jan 2020 11:19:17 +0000 https://aprilcopywriter.com/?p=364 I don’t usually eavesdrop on conversations but what I heard recently while on a jeepney ride all reminded me of an important supplement copywriting lesson. And I want to share that lesson with you. While on my way to the mall to buy some personal stuff, I heard 4 women, aged in their 40-60s, share [...]

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]]> https://aprilcopywriter.com/how-to-build-trust-and-credibility-on-your-supplement-copy/feed/ 1 3 Easy Ways To Write A Big Idea And Hook That Will Make Your Customers Buy From You… Instead Of Your Competition (Part 3) https://aprilcopywriter.com/big-ideas-and-hooks-part-3/ https://aprilcopywriter.com/big-ideas-and-hooks-part-3/#respond Mon, 05 Aug 2019 11:46:22 +0000 https://aprilcopywriter.com/?p=200 If you’ve read my previous blogs, you’ve learned about the two ways to find your big idea and hook. First is through the ingredient research. And second is checking on case presentations. Now, I’m going to discuss the third and last strategy, which is all about the ingredient’s history and folklore stories. Almost all the natural ingredients [...]

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]]> https://aprilcopywriter.com/big-ideas-and-hooks-part-3/feed/ 0 3 Easy Ways To Write A Big Idea And Hook That Will Make Your Customers Buy From You… Instead Of Your Competition (Part 2) https://aprilcopywriter.com/supplement-copywriting-big-ideas-and-hooks-part-2/ https://aprilcopywriter.com/supplement-copywriting-big-ideas-and-hooks-part-2/#respond Mon, 08 Jul 2019 13:59:14 +0000 https://aprilcopywriter.com/?p=209 In my last blog, I talked about how to do your research using the supplement ingredients. Now, I want to talk about the second step, which is the case studies and presentations. Here’s a reality… One way to grab your readers by the eyeballs is through storytelling. The question now is…how can you find good and [...]

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]]> https://aprilcopywriter.com/supplement-copywriting-big-ideas-and-hooks-part-2/feed/ 0 3 Easy Ways To Write A Big Idea And Hook That Will Make Your Customers Buy From You… Instead Of Your Competition https://aprilcopywriter.com/supplement-copywriting-big-idea-supplement-copy/ https://aprilcopywriter.com/supplement-copywriting-big-idea-supplement-copy/#respond Sun, 19 May 2019 14:45:24 +0000 https://aprilcopywriter.com/?p=218 As some of you may know, the supplement industry is a sophisticated market. And, a lot of copywriters are wanting to be part of it. However, only a handful stay. A few succeed. And the rest takes their U-turn to take the other route to another market. Because here’s the thing… Writing for the supplement [...]

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]]> https://aprilcopywriter.com/supplement-copywriting-big-idea-supplement-copy/feed/ 0 How To Write FDA Compliant Supplement Copy? (A Lesson From Grandma) https://aprilcopywriter.com/write-fda-compliant-copy/ https://aprilcopywriter.com/write-fda-compliant-copy/#respond Wed, 08 May 2019 14:36:15 +0000 https://aprilcopywriter.com/?p=215 I grew up with my Grandma. And with more than a decade sleeping and waking up beside her, I learned so much lessons I lived up to this day. My grandma taught me to always look at the good side of life. To always see the beauty in every ugly circumstance that comes. And just smile (or [...]

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]]> https://aprilcopywriter.com/write-fda-compliant-copy/feed/ 0 3 Serious Reasons You Need To Hire A Supplement Copywriter https://aprilcopywriter.com/3-serious-reasons-you-need-to-hire-a-supplement-copywriter/ https://aprilcopywriter.com/3-serious-reasons-you-need-to-hire-a-supplement-copywriter/#respond Wed, 01 May 2019 14:30:09 +0000 https://aprilcopywriter.com/?p=212 Every business needs a copywriter. But why hire a “supplement” copywriter instead of just a copywriter? Well, for one simple and obvious reason… A supplement business needs a supplement copywriter. While another copywriter can claim he can write about natural health and nutritional supplements, as a business you should be cautious. Because truly, not every copywriter you meet knows the [...]

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