Every business needs a copywriter. But why hire a “supplement” copywriter instead of just a copywriter?
Well, for one simple and obvious reason…
A supplement business needs a supplement copywriter.
While another copywriter can claim he can write about natural health and nutritional supplements, as a business you should be cautious. Because truly, not every copywriter you meet knows the intricacies of the supplement industry.
And a simple mistake or a bold claim can put your business at risk.
So, if you want to win in the supplement space, get more clients, and create a money machine for your business, then here are three important reasons why you should hire a supplement copywriter – instead of just a copywriter.
THE FDA WON’T ALLOW YOU TO MAKE HEALTH CLAIMS, EVEN IF YOUR PRODUCTS CAN COMPLETELY CHANGE SOMEONE’S LIFE.
The supplement industry is regulated by the Food and Drug Administration. That means, you can’t bluntly say that your supplement can cure cancer or can relieve joint pain.
And even when you’re selling a supplement that can do miracles in someone’s health and life, you are only allowed to position yourself as a supplementation for foods and medicines. Not as a real cure for all existing diseases.
So what will happen if you make bold claims and even endorse your product as the best cure for cancer, joint pains, insomnia, diabetes, and a host of other diseases you can name?
Well, you can be out of the business in a snap of a finger.
Or even see your stream of cash flow dry up.
And ultimately, pay hefty fines (or go to jail) for not complying with the FDA.
For these reasons…are you willing to risk your business? Or will you hire an expert supplement copywriter?
I guess you know the answer.
YOU HAVE A LOT OF COMPETITION SELLING THE SAME SUPPLEMENT PRODUCTS AS OTHERS.
As you may know, you are not the only supplement business in the US (and the rest of the world).
And, if you’re just starting out, you also know how difficult it is to compete with those established businesses, running for almost a decade or more.
It’s like you running against a tall brick wall set in stone – you know you can’t just easily surpass this obstacle.
To pass over, you need help.
That’s when supplement copywriters do the magic.
Like a gentleman winning a heart of a woman.
A copywriter knows how to craft a message that will make your readers turn their heads to read your message, hook them until the end, and make them buy from you instead of your competition.
They serve as a ladder to (at least) climb those tall brick walls so you can make a progress in your journey as a supplement business.
Sounds like a voodoo?
Well, you can call it that way…because it almost seems like it.
YOU STRUGGLE TO CONVERT YOUR PROSPECTS INTO CLIENTS BECAUSE YOUR MARKET HAS HEARD IT ALL. AND, THEY’RE TIRED OF IT.
Lastly, while a good copywriter can position you in the best way. They also know how to tell compelling, unique stories that will make you stand out.
You see, your market has almost heard it all.
Promises like…we are the best. We will change your life. You’ll feel better in minutes.
But the thing is, your market doesn’t believe it anymore.
And if you do the same, it’s like putting yourself on a fiery furnace, waiting for your business to turn into ash.
Because really, no one will be interested if you use the same claims. They have heard it over and over again. And, they’re just tired of it.
So what should you do?
I say be unique.
Simply find a new solution to the old problem. And make an interesting story from it.
How can you do that? Through thorough and intense research.
Personally, it takes me a full week to get the best and unique idea for a new promotion. To tell you the truth, it’s exhausting. But once you find the BIG IDEA, it feels truly liberating.
So if I will ask you, are you willing to spend your every day doing the research? And another week to write the draft? And another week to finalize the copy?
Well, for most business owners I know….
They would rather spend their time doing money making related activities and just leave the expert supplement copywriter do the copy.
The question is…will you do the same?