If you’ve read my previous blogs, you’ve learned about the two ways to find your big idea and hook.

First is through the ingredient research. And second is checking on case presentations.

Now, I’m going to discuss the third and last strategy, which is all about the ingredient’s history and folklore stories.

Almost all the natural ingredients you use to develop your product line have stories to tell.

For instance, when I did my research about lemon balm, I discovered that lemon is a great tonic used by doctors, kings, and queens throughout history – including Charles The Great.

Similarly, olive oil was used by Cleopatra, one of the most beautiful faces in history, to maintain her healthy and satiny-smooth skin.

If that’s the case, why not take advantage of the opportunity to use the ingredient’s history and ancient folklore to emphasize the benefits and uses of a specific supplement ingredient.

If you want to grow your supplement business, you should be creative in your ideas and not settle for less.

And while you may want to focus on newsworthy headlines and stories, you may also piggy-back on our ancestors’ stories. Like what I did with Cleopatra and Charles The Great’s.

Here are the examples from the two previous blogs.

Charles The Great’s Secret to A Peaceful Sleep, Despite The Threat Of Rebellion Studies show it addresses sleep disturbances, promotes a sense of calm, and maintains a normal uninterrupted sleep.

Ancient Greeks’ Secret To Age Defying Skin Erases Age Spots, Wrinkles, And Fine Lines — In as Little As Two Weeks.

Here’s a good news.

You don’t need to go to your nearest community library to check for any documented information.

Because with just a simple Google search, you’ll discover how our ancestors used these gifts of nature to maintain their good health.

If you’re curious if this strategy works… I’ll say it with a big fat YES!

Old stories, folklores, and histories resonate so well especially with the baby boomer market.

So if your promotion is geared for the boomer market, use personalities and icons that are well-known.

Here’s one thing to note also.

No single strategy is guaranteed to work. That’s why I shared three.

What you can do now is test these and let the market decide.

So whether you want to use this third strategy when writing your headline and finding your big idea and hook for your supplement business…

Or use the ingredient research. Or the case presentations…

It’s also worthy to use different headlines and story for your copy.

As Claude Hopkins emphasized in his Scientific Advertising.

“Always Be Testing”


We’ve just finished my top 3 steps in finding your hook and big idea.

And as you noticed, this boils down to spending your time doing research prior to actual writing.

And, I’m going to teach you my research steps in my next blogs.